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Lessons From the Dirt

extra virgin dirty skyscraperTHE INSPIRATION FOR “LESSONS FROM THE DIRT”:

In the long history of bad advice, you’d have to look pretty hard to find something dumber than “Work Smart Not Hard.” It first appeared years ago as part of a recruitment campaign for college. It was bad advice then, but today, it’s just plain dangerous. Go ahead and Google “Work Smart Not Hard” and you’ll see just how far this idiotic cliche has wormed it’s way into our collective conscious over the last forty years. It’s repeated daily by millions of people like some timeless chestnut of conventional wisdom. Is it possible we actually believe such nonsense? You bet it is. To learn more about the mikeroweWORKS campaign for hard work, click here.

Now, as far as I know, no one has ever stopped a television commercial production to ask the film crew about their thoughts on work, but that’s pretty much what happens on Lessons from the Dirt. This is a fake talk show with one topic and a random assortment of guests you’ve never heard of. They are nevertheless interesting to watch and fun to listen to, in spite of the amateur asking the questions.

My old pal Chuck does a pretty good impression of a bad announcer. Matt, the copywriter from the advertising agency is a terrible banjo player, and proves it repeatedly. I asked my friend Beth to throw a set together real quick (she loves last-minute requests), and waited for someone to say “action.” This is what happened next…

MIKE ROWE’S FAKE TALK SHOW

LESSONS FROM THE DIRT: THANK YOU TO CAT

A word (and a hefty number of bloopers) for our sponsor CAT.

LESSONS FROM THE DIRT: EPISODE 1

Get ready to meet Tony: a Mouseketeer, a builder, a ladder holder, a Kim Richards-toting motorcycle guy, poster model and tradesman.

LESSONS FROM THE DIRT: EPISODE 2

Mike sits down with Ryan and Taylor from production and gets their take on what it’s like to work behind the scenes.

MORE EPISODES TO COME LATER!

 

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